We were pondering a question the other day, “What’s the purpose of toys….really?” What value do they have beyond the obvious one of sheer joy for the sake of play? Do they educate, stimulate, manipulate?
We think they can do all of the above and it differs with age, gender, culture and tons of other variables.
Children first orient themselves to the world through their parents and are greatly influenced by their parents world view. Soon enough though, they begin to orient themselves through play and the toys they play with have a profound influence on them.
Here at IBC, we don’t believe in helping children become adult consumers and we don’t believe in advertising directly to kids. Here’s a great video clip that exemplifies how we feel about the commercialization of children -
Children are pretty much a blank slate when they arrive and it’s up to us as parents, grandparents, community and yes, even we toy makers, that we be honest and genuine enough to fill those blank slates with love, respect and lots of creativity, instead of putting profit first!
The long and short of it is that toys are often a filter of the world for our kids and can have a powerful effect on them. Let’s give them something that makes both them and the world a better place.